The Sir Arthur Conan Doyle Center. (2021).
Edinburgh, Scotland
A Medium and Psychic wants to launch a new paranormal investigation podcast. The podcast is bi-weekly and in interview format. The task was to generate awareness and develop a loyal listener base with no budget.
The marketing strategy was created to support the main proposition; a man from Conan Doyle's hometown investigates paranormal stories as Conan Doyle himself did. Once the podcast was hosted on all major listing sites, awareness was generated through an email campaign, use of each guest's audience and review swaps with related podcasters.
The logo and typeface take inspiration from Edinburgh's spooky atmosphere and Lovecraftian iconography.
The colours help sell the mysterious and supernatural tone.
Contracted a sound designer to create an atmospheric intro.
Created matching landing page on BuzzSprout and Conan Doyle website.
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