Online Class Pass (2020)
The story of how a wellness centre survived COVID by pivoting to a new online platform.
Tags: Product Development, New Channel Development, Online Event Marketing, Crisis Management, Strategy Development, Community Engagement, Retention
Software: Meta Live, Mail Chimp, ZOOM, WordPress CMS, Eventbrite
Skill Highlights: Crisis Management, Rapid Product Deployment, Copywriting, Software Integration
A Space For You (2020/21)
The power of market research paves the way to doubling event revenue for a wellness centre.
Tags: Research, Strategy, Campaign LifeCycle, Rebrand, Web Development, Email Marketing, UX Design, Paid Strategy, SEO
Software: Wordpress, Illustrator, Photoshop, Google Analytics, Google My Business
Skill Highlights: Client Management, Site Design.
Tuesday Talks (2020)
The resurrection story of a lecture series that focuses on consciousness, human potential and the afterlife.
Tags: Rebranding, Campaign Lifecycle Management, Earned Media, Partnerships, Biddable Media, Event Marketing, Email Marketing, Print
Software: WordPress, Mailchimp, Google Analytics, Adobe Suite, MS Suite
Skill Highlights: Web Development, Copywriting, Graphic Design, Account Handling, Collaboration, UX Design, Networking, Promotions
Psychotherapy Website (2022)
The story of how I helped a psychotherapist build a new website to attract clients using the Wordpress CMS.
Tags: Research, UX Design, Web Development, SEO, Content Optimisation
Software: Adobe XD, Illustrator, WordPress
Skill Highlights: Site Design, Site Speed Optimisation, Branding.
The Conan Doyle Case Book (Podcast) (2021)
The launch story of a spooky podcast that explores the paranormal. How did I get it off the ground?
Tags: Podcast Marketing, Campaign Lifecycle Management, Retention Incentives, Social Media Marketing, Email Marketing
Software: Adobe suite, BuzzSprout, MailChimp, Meta Platform
Skill Highlights: Copywriting, Graphic Design, Partnership Building, Channel Management
Wellness Website Redesign (2020)
A website redesign leads to UX, SEO, Leads and Conversion improvements.
Tags: UX, Web Development, SEO, Conversion Optimisation, Lead Generation
Software: Adobe XD, WordPress CMS, Mail Chimp, Survey Monkey, Google Analytics, Google My Business, HubSpot
Skill Highlights: Research, Graphic Design, Web Development, Copywriting, Sales, Strategy
Sing Something Else (2018)
The story of how I tried to convince football fans to stop singing bigoted songs through three short spots and some PR. Achieved national coverage, was discussed in parliament and even got my pretty face on the front page of a newspaper.
Tags: Research, Strategy, Content Creation, PR
Software: Premier Pro
Skill Highlights: Account Management, Pitching, Public Presentation, Journalist Interaction
Arthur & Me (2020)
A new author launches their book about conversations with Arthur Conan Doyle in the afterlife.
Tags: PR, Influencer Marketing, Earned Media, Event Marketing, Paid Social
Software: Adobe Illustrator, Adobe Photoshop, In Design, WordPress CMS, Mail Chimp, Meta Ad Manager, Analytics
Skill Highlights: Copywriting, Press Release Writing, Networking, Lead Generation, Web Development, Conversion Optimisation, Graphic Design
Christmas with Alexander McCall Smith (2020)
The story of how I helped sell out a virtual event with a world-famous author.
Tags: PR, Integrated Marketing Strategy, Event Marketing, Email Marketing
Software: Adobe Suite, EventBrite, Mail Chimp
Skill Highlights: Journalist Interaction, Funnel Building, Copywriting